PRINCIPLES OF MARKETING - CW FS 2018/2019

Dr Otsupius Anthonia Ighiebemhe   (Published 2018)

Dr Anthonia Ighiebemhe
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Abstract

This course is an introduction to the study of marketing (definitions /concepts). It is structured to develop the students’ general knowledge and perception on marketing. It introduces the basic concepts of marketing; like what is marketing? role and importance, the marketing system. understanding customers’ needs, the origin/ evolution of marketing, approaches to the study of marketing, functions of marketing, the marketing Mix/ elements of marketing, Marketing environment, Product classification: Consumer products and Industrial products, Price policies and practices, Promotion and Channels of Distribution.


Item Type: Courseware(non-copyrighted, full text)
Format: PDF document,   492.97 KB
Copyright: Creative Commons LicenseCreative Commons license
Keywords: PRINCIPLES OF MARKETING
Department: Accounting and Economics
Field of Study: Business Administration
Uploaded By: Aimomoh Joseph Inofe
Date Added: 01 Feb 2019 2:32pm
Last Modified: 01 Feb 2019
courseware URL: https://www.edouniversity.edu.ng/oer/courseware/principles_of_marketing_-_cw_fs_20182019


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